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Scher’s £1.5 Million Napkin Sketch

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Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes With such a monumental merger, there was an undeniable need for a fresh brand identity. An identity that would seamlessly encapsulate…

Logo Essentials: Research Before Design

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Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes The Point of Logo Research Jumping directly into logo design? That's a rookie move. Without research, you're basically shooting in the…

Top Ten Graphic Design Trends for 2024

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Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes Trend 1: Minimalism 2.0 Let’s face it, minimalism was getting old. But, lo and behold, 2024 is the year it grows…

What Makes a Good Corporate Logo?

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Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes However, it’s not reserved for multinational behemoths alone; every business can harness the power of corporate logos to effectively communicate its…

The Power of Effective Branding

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Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes Building a Brand Beyond the Logo Imagine this: You’re strolling down a busy street, and you spot a product. Oddly, the…

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